Ace Denver Fall Convention & Exhibits


The Mile High City welcomed Ace Hardware's 2011 Denver Fall Convention & Exhibits, Oct. 15 to 17. The event brought 12,332 attendees and 2,564 booths to the show floor at the Colorado Convention Center. 

Ace_Session Crowd

Ace Hardware dealers file into the Wells Fargo Theatre at the Colorado Convention Center for the General Session. Ace executives promoted a "Play to Win" theme, including a list of top 10 marketing and merchandising strategies for success.


John Surane, senior VP consumer marketing, merchandising and paint for Ace Hardware, helped describe the top 10 plays for dealers. Among them: Clark + Kensington paint, the new Ace Rewards Visa, and Craftsman tools and outdoor power equipment.


On the show floor, retailers posed with the co-op's five J.D. Power & Associates awards for highest customer satisfaction in the major home improvement retail store category. Shown here is Don Mason of Naylor's Hardware in Oakland, Md. 


Artist Eric Waugh fills his canvas with Clark + Kensington paint, Ace's new paint-and-primer-in-one product. The paint was a big story at the event. Some 1,500 dealers have signed up for the program.


Ace merchants pointed to the emerging category of decorative lighting and lighted fountains. A "Garden after dark" display presented the latest products in simulated nighttime conditions.


Ace Hardware chairman David Ziegler welcomed dealers to Denver. One of his slides focused on the 20th anniversary of the Ace Foundation, which has raised more than $46 million for charity.