Ace Hardware 2011 Spring Convention

Ace 2011 Hall

Chicago's McCormick Place Convention Center served as the stage for the Ace Hardware 2011 Spring Convention and Exhibits. The Oak Brook, Ill.-based co-op's event employed the slogan: "Bringing helpful home." (Photo courtesy of Ace)

Ace 2011 Wheel

The Craftsman booth was busy promoting its various programs -- and giving away prizes at the spin of a wheel. The co-op said dealers that rolled out a Craftsman program saw category sales growth of 20%. (Photo courtesy of Ace)

Ace 2011 Floor

The Spring Convention show floor featured Crazy One Day Deals, celebrity appearances from Mike Ditka and William "The Refrigerator" Perry and a new "Ace Advantage Area" promoting programs exclusive to Ace. (Photo courtesy of Ace)

Ace 2011 Flowers

Flowers brought some color to the show floor, and sales opportunities to dealers.

Ace 2011 Surane

John Surane, VP merchandising, advertising, marketing and paint, addressed the general session with a slide showing various awards and honors won by Ace Hardware Corp.

Ace 2011 Session

Thousands of retail members packed McCormick Place's Arie Crown Theater during the early morning General Session held April 1. (Photo courtesy of Ace)