Allied launches “free gas” promo

Allied Building Products, the East Rutherford, N.J., distributor of roofing, siding, windows and other building materials, has launched a “Free Gas Giveaway” contest to drive traffic to its Web site.

Five winners, selected at random, will receive free gas for one year. Contestants are limited to construction industry professionals who must register at between Nov. 1, 2007, and Jan. 11, 2008.

“Allied understands that rising gas prices continue to put a strain on businesses nationwide,” said Tim Williams, the company’s director of sales and marketing.

Allied Building Products, a subsidiary of Oldcastle, operates more than 190 locations in 29 states. With $1.9 billion in sales in 2006, it ranked seventh on HCN’s Top 350 Pro Dealer list.