Arrow Fastener looks for sales abroad
Cologne, Germany -- Arrow Fastener Co. of Saddle Brook, N.J., has a pair of new executives leading international development. Part of their message is the American know-how.
Roberto Izaquirre, VP of international sales, told Home Channel News: “International growth is one of our top priorities.”
At the company’s booth here at the International Hardware Fair in Cologne, Germany, Izaquirre, who came to his current position late last year, displayed some of the new products in the arsenal, including some products designed with the female user in mind – smaller, more user-friendly staple guns.
A new Arrow technology called Forward Action also brings more mechanical advantage to the stapling action.
Consumer research conducted by Arrow shows a market opportunity for Arrow products for upholstery and female users. “What Americans are very good at is understanding the consumer better than the European companies,” said Izaquirre.
Izaquirre and new director of European sales Robert Moll, point to other USA advantages. They pointed out that 80% of the company’s products are made in America. “The USA still has a strong name for reliable, quality, tough tools,” said Robert Moll, director of European sales. “You have to create an identity for yourself. We don’t want to be just another product from PRC.”