Associated Building Material Distributors hires branding firm

The Associated Building Material Distributors of America (ABM), an association for independent building material and millwork wholesale distributors, has partnered with Modamedia Communications to provide brand, Web and marketing services to the association and serve as a resource to its members. In addition, Modamedia will enhance member and trade communications.

“We are constantly looking for strong partners to better support our organization, our members and industry allied partners,” said Garry Tabor, the organization’s executive VP. “Modamedia is partnering with us on positioning our association in the marketplace, and is a valuable partner and resource to provide marketing services to our member companies for those seeking branding, marketing and communications support services.” 

Modamedia is a full-service advertising, marketing and public relations firm that offers marketing planning, brand strategy, advertising, online and interactive marketing, multimedia and video services.

Near term, Modamedia will be working with the ABM team to update the company’s brand strategy, launch a new website, and build a marketing strategy. The new strategy elements will be released at the association’s March 2013 convention.

Based in El Dorado Hills, Calif., ABM is an association for independent building material and millwork wholesale distributors. It was formed in 1975 and currently has 46 member-distributors who serve all 50 states and Canada. ABM has supplier agreements with approximately 65 industry-leading manufacturers. 

The association negotiates rebate programs and also conducts management seminars, provides financial analysis, comparative industry benchmarking metrics, and other key industry indicators and trends analysis to its members.