Benjamin Moore launches vinyl siding paint in select markets

Benjamin Moore is expanding its line of Regal Select Exterior paint with a new product made to adhere better to vinyl siding.

Customers in the Northeast and Midwest, as well as New Englanders will be able to buy the company’s new Revive paint, which contains Vinyl-Lock technology, which prevents peeling and fading once the paint has been applied.

The new product comes after the company conducted a study that found that respondents considering painting vinyl siding would prefer a product made specifically for that purpose.

“Benjamin Moore is excited to once again provide the paint and colors to meet the needs of today’s homeowner, no matter the surface,” Benjamin Moore President and CEO Mike Searles said. “With Revive, our customers can be confident their vinyl siding will get the durability and protection it deserves, along with the color freedom expected from Benjamin Moore.”

The company plans to roll out Revive throughout the U.S. later this year.