Cologne Hardware Fair sees strength in power tools

Organizers of the Internationale Eisenwarenmesse -- or, International Hardware Fair -- are seeing growing industry demand in worldwide hand-held power tools.

According to Koelnmesse, the 2010 growth rates in Europe matched the ones in Asia with 8%. Europe is currently the world’s largest market for handheld power tools (EUR 3.2 billion) followed by North America (EUR 1.9 billion) and the Asia Pacific region (EUR 1.5 billion).

The underlying optimism is reflected in strong and early commitments by exhibitors to the International Hardware Fair slated for Cologne, Germany, March 4 to 7, 2012, at the Koelnmesse Convention Center.

The 2012 hardware fair offerings will be divided into the product segments Tools, Industrial Supply, Fasteners and Fixings, Fittings, and Home Improvement. The “Industrial Supply Segment” will feature companies such as Hailo, Keter Plastic, Annovi Reverberi and Telwin. Prominent names in the Fasteners, Fixings & Fittings segment will be AS Schellenberg, GAH Alberts, Heco, Hettich, HSI Schwerter and Schäfers & Peters. Most prominent hand tool exhibitors will be Apex, Gedore, Hazet, Ega Master, Knipex, Rothenberger, Tyrolit and Unior.

Koelnmesse said the event is regularly attended by buying teams from retailer chains such as OBI, Praktiker, Bauhaus, Toom and Hagebau from Germany; BricoMarche, Castorama, Leroy Merlin from France; Focus DIY, Kingfisher, Wickes from the UK; BauMaxx from Austria, Jumbo from Switzerland and Woodie’s from Ireland.

More than 70 North American companies will look to expand their export business by exhibiting at this event. Many of them will take space in Hall 4.2 where U.S. companies will exhibit either in the group exhibits provided by the AHMA (American Hardware Manufacturers Association), the Worldwide DIY Council or with Koelnmesse.