Deck the halls with lots of housewares
Some small kitchen electric products rose in popularity in the “Black Friday” post-Thanksgiving shopping season this year.
Stand mixers, blenders, waffle irons, deep fryers and electric skillets showed double-digit dollar growth in the small kitchen electric products category on the week of Nov. 23. Slow cookers were the top selling kitchen electric based on the number of units sold.
The three small kitchen appliances with the highest year-over-year unit sales growth on Black Friday were waffle irons, with unit sales up 92 percent; stand mixers, with unit sales up 66 percent; and electric skillets, up 33 percent.
In terms of dollar sales growth, waffle irons saw a 78 percent rise compared with Black Friday 2006. Electric skillets saw dollar sales growth rise 25 percent, while stand mixers were up 21 percent.
More traditional housewares still dominated unit share, however. Of all kitchen electric items sold on Black Friday week, slow cookers held 19 percent of unit share, followed by drip coffeemakers at 17 percent and electric griddles at 8 percent.
In terms of dollar share, stand mixers were most lucrative, commanding 22 percent of total dollar share for housewares sold on Black Friday week. Drip coffeemakers made up 15 percent of dollar share, followed by food processors at 10 percent.