Dutch Boy rolls out new-and-improved paint
Dutch Boy’s latest entry in the paint aisle -- Dirt Fighter Paint + Primer -- offers paint-and-primer in one messaging, plus an easy-to-clean and wash message.
“Dirt Fighter Paint + Primer offers homeowners a simpler solution to a great interior paint finish that is durable and washable,” said Michelle Bangs, Dutch Boy brand manager. “With no need to use a separate primer on previously painted surfaces or uncoated drywall, Dirt Fighter Paint + Primer makes achieving excellent coverage and a lasting finish easier.”
The brand’s Dirt Fighter Paint + Primer product is also packaged in a Twist & Pour container.
Pricing varies by each retailer, starting at a MSRP of $27.99 per gallon container for a flat finish.
Dutch Boy is part of the Sherwin-Williams Co. Diversified Brands Division.