DWR will open New York flagship
Design Within Reach (DWR), the San Francisco-based specialty retailer, has announced plans to open a new flagship store in Manhattan.
The new 4,000-square-foot Studio storefront will be opened in Soho and is planned to feature high ceilings and an open floor plan.
"Our new flagship Studio places DWR in the heart of the world-renowned SoHo shopping district,” said Ray Brunner, CEO of Design Within Reach. “[The location] will provide an improved retail layout with a greater selection of our products on display and much higher visibility and foot traffic.”
The new store will feature design based around New York City subway maps, as well as new fixtures and wall graphics for the chain.
The company will close its existing Soho Studio on May 22 in anticipation of the new launch. Most notably, DWR said it will repurpose that 3,500-square-foot space for a new retail concept to be launched in September 2008.