At Eastman, full speed ahead for LBM

Las Vegas -- While Eastman discontinued its decking entrant called Perennial Wood, the company says it's in full-steam-ahead mode in the building and construction material industry. 

A visit to the company's booth here at the International Builders' Show in Las Vegas showcased some of the products leading the parade. Eastman brands LLumar window film, Heat Mirror insulating glass, EnerLogic film and Finished Elegance molding and trim were highlighted at the booth. The last product is powered by Eastman Cerfis (pronounced "surface") technology designed to bring durability, precision and quality to coated products. 

According to Tim Dell, VP innovation, marketing and strategic sales, said the company's sales are about 15% of the chemical company's overall sales, or about $1.5 billion of business. 

Energy efficiency is one of the home trends driving innovation at Eastman, which says it is embracing "cleaner, greener and easier-to-use building products." The company promoted the use of its Heat Mirror product as part of the retr