Empire’s anti-counterfeit crusade
How can you tell a counterfeit from the real thing? According to Mukwonago, Wis.-based Empire Level, the screws of its genuine Torpedo level are hidden on the side. Also, counterfeits squeak when twisted.
The company says it is working aggressively to stop counterfeiting of its levels in two ways: blocking the import of knock-offs and pushing for removal of counterfeits from store shelves. The company has issued dozens of cease-and-desist letters to Chinese suppliers, as well as U.S. distributors and retailers dealing in the counterfeits.