The evolution of the U.S. Hispanic construction market

For many years, the U.S. Hispanic construction market was considered “nice to have” but reaching this segment had little or no impact on the marketing budgets of retailers and manufacturers. However, with the dramatic growth rates, documented industry penetration and impressive purchasing power of that segment in recent years, the U.S. Hispanic construction market has gained serious attention in marketing budgets and is now a legitimate discussion in the C-suites when considering how to achieve positive change in the bottom line.