Ferguson hires hall of fame QB as spokesman
Terry Bradshaw is no stranger to the home improvement arena. The former football quarterback and current sportscaster was recently a Kickoff Breakfast speaker at a Do it Best market in Indianapolis, a guest keynoter at a BMC sales meeting in Las Vegas, and years ago was the featured speaker at HCN's own Pro Dealer Conference.
He's now playing for Ferguson, the plumbing and HVC giant.
Newport News, Va.-based Ferguson, the largest wholesale distributor of plumbing supplies in the United States, hired Bradshaw as the spokesperson for Ferguson's contractor business, which consists of commercial and residential plumbers, HVAC contractors, waterworks contractors, builders and remodelers.
"When choosing a spokesperson, we wanted someone who could easily relate to our professional trade customers," said Ferguson's director of marketing, John Gillespie. "Terry is an excellent fit because of his winning record on and off the field, and his professional yet humble style."
On a recent radio spot in the New York area, Bradshaw tells listeners: "Check out PRO Plus at Ferguson, and tell 'em Terry sent you."
PRO Plus is Ferguson's new rewards program for frequent customers. In addition to receiving discounts and special offers on business products and services, customers enrolled in Ferguson PRO Plus can earn points for their purchases made on Ferguson Online.
Ferguson is part of U.K.-based Wloseley plc, which used to own Stock Building Supply. Stock was acquired by the Gores Group in 2009.