The Futures Company on tap at HIRI event

The Home Improvement Research Institute’s 2014 Spring Conference, slated for Orlando April 10, will include a full slate of research-oriented presentations. 

Among them will be a presentation from The Futures Company’s Sarah Catlett, VP and HIRI account director, and Christina Hioros, VP and associate head of Global Monitor. Their topic: Not just another United States: Distinguishing consumer attitudes in Canada, Mexico and the United States.

According to the agenda, “understanding the cultural values, attitudes and perceptions that define Canadian, Mexican and American consumers is a critical step in learning about these markets and building a deep, authentic connection to them.” 

The HIRI Conference will be held at the DoubleTree by Hilton Orlando Airport. Online registration is available until April 1.