GE Ecomagination program courts home builders

Despite the soft housing market, General Electric has said its Ecomagination program for green builders has seen an increase in participants, and the conglomerate is moving forward to court more builders.

The GE Ecomagination Homebuilder Program was launched in May 2007 and aims to help builders and developers “design homes that are not only comfortable, but that result in the release of fewer household emissions and are more efficient in their energy consumption and indoor water consumption than industry-accepted average new homes.”

The program was launched in conjunction with Masco’s “Environments for Living” Certified Green program.

In a statement, Patrick McElhaney said that since its inception, various builders and developers have “committed to building more than 30,000 homes as part of the program. In a challenging economic market, energy-efficient building offers a competitive edge."

GE has made central to the program its “SmartCommand Enviro Monitor” a product that helps homeowners track current and historical energy and indoor water use, which it has promoted as part of the certification program. The Enviro Monitor also serves as a programmable thermostat.