Gerstman Group hires director of e-commerce sales

Garden City, N.Y.-based Gerstman Group hired Steve White as director of e-commerce sales. In his new post, White will be responsible for driving the sales of products from manufacturers represented by Gerstman Group, a retail sales and service firm, into the dot-com channel.

According to Gerstman, electronic commerce represented a $135 billion marketplace in 2009.

White most recently ran his own e-commerce sales agency, representing manufacturers in the home channel industry to both Internet-only and brick-and-mortar retailer websites. Prior to establishing his agency, he was president and partner for more than 18 years at Triple-S Marketing Group, a company that provided sales and service to national and regional home center retailers.

“Gerstman Group is excited to have Steve join our organization, especially considering the synergy between our traditional brick-and-mortar capabilities and his e-commerce expertise,” said Dan Gerstman, president of Gerstman Group. “In addition to bringing many of our existing manufacturers to the e-commerce retailers he works with, Steve has extensive relationships that are sure to grow Gerstman Group’s manufacturer roster and its ability to offer additional services in both the brick-and-mortar and e-commerce arenas.”