Glidden announces paint giveaway
Call it the Paint Giveaway War. Following on the heels of Valspar’s “Power in Color” campaign, where the paint manufacturer gave away 100,000 free paint-sample kits during the first 100 days of 2011, Glidden has upped the ante with its “97% Paint Quart Giveaway.” The first 200,000 people who register online at glidden.com on May 16 to 17 can choose a free quart of interior paint in eggshell finish of any of the 306 colors available in the Glidden paint color palette.
The promotional campaign was named for the 97% of Glidden paint users who said in a survey that they'd recommend Glidden to a friend, according to the company.
Glidden is a brand of AkzoNobel, which also makes Ralph Lauren and Devoe Paints, Flood, and Liquid Nail adhesives and caulks.