Glidden Paint unveils new HD paint palette
Home Depot will set the stage for the launch of a new 488-color palette from PPG Industries' Glidden brand.
As of June 1, the palette will be available to Home Depot customers nationwide as an intentional reflection of their preferences and behaviors.
“We found in our research that while consumers are generally confident about what color family they want, most experience a great deal of difficulty in selecting the exact shade to put on the wall,” said Rob Horton, PPG director of marketing, architectural coatings. “The new color palette for Glidden paint was thoroughly researched to make color selection less daunting and to help consumers clearly visualize how each color will work in their homes.”
A whole host of research went into the palette, including the manner in which customers process color, website traffic, sales data and geographical purchasing habits. It also borrowed inspiration from social media sites like Pinterest, as well as decor publications and catalogs. Eventually, the team put together some inspiration boards for eight color families.
“All of these connections allow us to truly understand the way people incorporate color into their homes and the reasoning behind their color choices," said manager of color marketing Barbara Richardson. "Our customers are very important to us, so the insights we gather from our research are used directly to build our color program.”
Home Depot customers will also be able to avail themselves of a newfangled retail display, which includes paint color chips with an actual photo of a room painted in that color, as well as an example of a "step up" and "step down" shade and recommendations for coordinating colors.