Harley-Davidson rides into home improvement
Craftsman and Harley-Davidson have teamed to produce co-branded, special-edition tool storage products available now in Sears stores and online.
As part of the partnership, Craftsman -- the tool brand owned by Sears Holdings -- has been named the official hand and power tool sponsor of the Harley-Davidson 110th Anniversary Celebration.
"Working with Harley-Davidson is a natural association for the Craftsman brand," said Michael Castleman, president, Kenmore, Craftsman and DieHard and senior VP, Sears Holdings. "With similar roots steeped in the heart of the American garage, we share the passion for the ingenuity and freedom that drive our customers. Together, we are leveraging marketing, community and product assets to broaden the reach of our great brands, including outreach to both the Craftsman Club and Harley Owners Group."
Three special-edition Craftsman/Harley-Davidson co-branded tool storage units are available now. All units feature a black frame, official Harley-Davidson "vintage orange" drawer fronts and official Harley-Davidson decaling, including the Harley-Davidson bar and shield. They range in price from $80 for a portable storage chest to $1,400 for an 18-drawer heavy-duty combo unit.