HIRI Summit will look into the future for trends

The future will factor heavily in the education offered during the two-day HIRI Home Improvement Industry Summit to be held Oct. 19 to 20 in Chicago at the Holiday Inn Chicago Mart Plaza, including a presentation from Walker Smith, executive chairman of The Futures Co.

His presentation, “Home Improvement Future-Forward: The Latest from the HIRI Future Trends Program,” will feature the findings from its latest custom research project. Key trends to be discussed include: Consumers in Control, Genuine Article and Making a Difference. This presentation will provide new insight into how the home improvement industry can innovate against shifting consumer aspirations and marketplace expectations to create solid opportunities for future growth and success, according to HIRI. 

Trust, authenticity and transparency, energy savings and cause marketing will be among the buzzwords.

Smith's presentation is just one of many slated for the two-day summit, described by HIRI as the "premier conference for information on the industry." Discounts for members and non-members are available for early-bird registrants before Sept. 16.

HIRI is the home improvement industry’s leading source for original research. It is an independent, not-for-profit membership organization comprised of more than 80 forward-thinking companies.