In Home Depot, magazine takes bilingual approach
The launch of a bilingual pro-contractor magazine has Home Depot’s VP pro business seeing opportunity to reach more customers.
The magazine -- Pro Construction Guide/Constru-Guia al dia -- is described as the first fully bilingual pro-targeted magazine in the U.S. It will be available for free in about 2,000 Home Depot stores.
“We are excited to bring the first fully bilingual construction trade magazine to the Pros in all of our U.S. Home Depot stores,” said J.T. Rieves, VP pro business for The Home Depot. “Home Depot has distributed the 100% Spanish-language Constru-Guía al día in more than half of its U.S. stores for nearly seven years, and we have seen it used as a resource by both our associates and our pro customers. By expanding into English-language content and growing the distribution, we’re now making this a resource available to all of our U.S. pro customers.”
Written from one cover in English and from the other in Spanish, the articles will focus on job-site know how, safety, tools/supplies and business basics. It will launch this year with summer and fall issues.