Home Depot names new chief marketing officer

Advertising Age, citing an internal announcement, has reported that VP and chief marketing officer Frank Bifulco has been replaced by former VP advertising Trish Mueller. Bifulco was with the Atlanta retailer for almost three years.

Mueller joined Home Depot in 2009 after serving as senior VP marketing and advertising at Sports Authority and VP advertising at American Signature.

A veteran of Procter & Gamble and Coca-Cola, Bifulco also worked for Hasbro North America and Timberland. At Home Depot, he was put in charge of strategic marketing initiatives, as well as category marketing and brand development. During his tenure, the company introduced the "More saving. More doing" advertising tagline.