The Home Depot swoops up Blinds.com
The Home Depot announced Thursday that it has closed its acquisition of Blinds.com, the Houston-based online window coverings retailer.
In explaining the appeal of the partnership, Home Depot cited Blinds.com's integrated user experience, on-demand staff and knowledge base.
"We're delighted to welcome the Blinds.com team into The Home Depot family," said Home Depot chairman and CEO Frank Blake. "The acquisition of Blinds.com positions us well for expansion in the quickly growing online window coverings market. In addition, their unique sales and service model is one we hope to learn from as we continue to create even better interconnected retail experiences for our customers."
Under the terms of the partnership, customers who shop at Home Depot will be able to harness Blinds.com's technology to enhance the buying process for window coverings.
"We're joining forces with The Home Depot because there is a huge opportunity to utilize each other's strengths, take additional share in this category and move even faster toward our vision of making the design, purchase and installation of quality window coverings as easy and affordable as possible," said Blinds.com founder and CEO Jay Steinfeld.
The Blinds.com management structure and staff will remain in place at its Houston headquarters. Specific terms of the deal were not disclosed.