Horizon cited for Farm Mart support
Horizon Distribution, recognized by Denver-based PRO Group as the “Farm Mart Distributor of the Year,” says one of the keys to high performance is constant vigilance.
“I think we just listen to our customers and try to fill their needs,” said Mike Dawson, retail division manager for Yakima, Wash.-based Horizon. “We try to provide them with ideas on how to move forward, whether its marketing, inventory control or new products.”
Horizon received its award during the Distribution America and PRO Group Executive Planning Conference in Marco Island, Fla., earlier this month.
Horizon is no stranger to the Farm Mart stores program for PRO Group retailers. In fact, Horizon invented it.
Farm Mart was developed in 1990, when Horizon executives saw an opportunity to serve the farm and ranch retail members. “We thought that we ought to make our program fit them, rather than the other way around,” Dawson said. The program has since gone national with the PRO Group distributors.
Horizon doesn’t share sales figures, but Dawson said the farm and ranch business has become as important to the distributor as the hardware side of the business.