Husqvarna enhances online visibility
Outdoor power equipment manufacturer Husqvarna announced a plan to boost online visibility through a partnership with WebVisible.
The manufacturer will make WebVisible’s platform available to participating dealers through its co-marketing program. For dealers, WebVisible will create online campaigns and place ads across networks and search engines such as Google, Yahoo! and Bing -- helping local dealers reach millions of potential customers, the companies announced.
"We expect the use of online marketing by our dealers to increase by about 200% as a result of this new program," said Mike Lewis, Husqvarna's e-business manager.
Miller added that search engines are the key resource for consumers looking for products. "This partnership will help participating dealers capture those new customers and increase sales," Lewis added.
Husqvarna has more than 5,000 dealers in the United States. Participating dealers will receive online access to detailed reports about how their campaigns are doing, how many customers visited their sites, who called, how many printed a map and more.