IKEA plans ‘sleepover’ promotion
IKEA is planning a special promotion at an Oslo, Norway, location during which shoppers will be able to spend the night in specially furnished rooms during the week of July 23-27, according to a report by the AFP.
Shoppers will be able to reserve rooms free-of-charge decorated as a bridal suite, luxury suite, a dormitory with bunks and family rooms.
IKEA has dubbed the area the IKEA Hostel, and guests will be able to check in at 10 p.m., one hour before the store closes. Guests will be allowed to take home bathrobes and their bedsheets.
"It will be like an alternative hostel," company spokesman Frode Ullebust told the AFP. Ullebust added it is the first time IKEA has tried the promotion.