Irwin Tools and Edison Nation search for the next big tape rule

Charlotte, N.C.-based Irwin Tools joined forces with Edison Nation in a search to find new innovations in tape measuring devices that will ease and enhance the experience of professional tradesmen and home users.

“We’ve identified a gap within the marking and layout tools category,” said Ross Porter, president of Irwin Tools. “Our Live Product Search challenges everyday consumers to help us bridge that gap by taking the standard tape measuring device to a new level.”

Edison Nation, an idea-to-shelf developer that frequently partners with major retailers and manufacturers to find innovations through its social community of inventors, is hosting Irwin Tools’ Live Product Search on its secure online platform now through Sept. 12. It costs $25 to submit an idea for consideration. 

The companies recommend submitted ideas should be "durable, user-friendly and high-quality, while remaining within the targeted price point of $15 to $25."

Chosen ideas will receive a $2,500 advance and may be selected to receive a percentage of future sales.