Kleer Lumber enters decking market
There’s no shortage of wood-alternative decking manufacturers fighting for market share in the home industry. But Westfield, Mass.-based Kleer Lumber sees room for one more — especially when the new entrant has the ability to scale nationally.
The new entrant is Kleer Decking, which is bringing its experience as a manufacturer of extrude-free foam cellular PVC building products to bear in a crowded field.
“The challenge with launching a new product offering in a category full of sameness is in delivering uniquely innovative solutions that rise above other products currently in the marketplace,” said Walt Valentine, president of Kleer Lumber. “Kleer Decking meets this challenge with numerous product features and contractor benefits that are difficult to find in the product lines that are currently available.”
The company introduced the decking move last month, with the rollout of two collections — Coastal and Sierra. One of the selling points for both is the 100% PVC core, which is devoid of any mold- or mildew-producing organic material. Also because of its core, the company claims, Kleer Decking is 40% lighter than wood-plastic composite deck boards.