LBL Lighting hires regional manager

Chicago-based LBL Lighting hired Jeremy Friedman as Midwest regional sales manager. 

He joins Generation Brands, the parent company of LBL Lighting, with more than 10 years experience in marketing sales and business development.

"We created the incremental role of a third regional sales manager to provide an increasingly focused, concentrated service to our reps, and Jeremy is well qualified to help them with the knowledge and toos to service our mutual customers," siad Steve Hurley, LBL Lighting VP.

Michael Howell remains LBL's Western sales manager, and Kip Windham continues as the brand's Eastern sales manager.