LMC puts up big numbers for marketing

Wayne, Pa.-based Lumbermens Merchandising Corp. (LMC) launched a new Billion Dollar Buying Power branding strategy, highlighting the collective purchasing power of LMC Dealers. 

Compiled into a Digital Media Kit, the ‘Billion Dollar Buying Power’ tools includes various ad templates, graphic elements, brochure designs, signage options, press releases, videos, broadcast scripts and commanding graphics LMC dealers can incorporate within their current marketing communications.   

Also a new website -- lmcbuyingpower.com -- provides professional builders, remodelers and those in the trades with information on the collective power dealers have as a member of the dealer-owned cooperative.