With a logo, the KCMA plays the green card
Stickers in the windows of kitchen cabinet retailers will soon indicate a high level of environmental stewardship, if a new program from the Kitchen Cabinet Manufacturers Association catches on.
The KCMA says it is expanding its commitment to promote sustainable environmental practices by recognizing dealers and retailers who sell cabinets certified by the KCMA Environmental Stewardship Program (ESP). Through a new Authorized ESP Dealer recognition program, retailers and dealers who sell ESP-certified cabinets are able to utilize a new, distinctive and proprietary logo in their advertising and promotional efforts.
“The Authorized ESP Dealer program responds to growing consumer interest in products that are proven to be environmentally sound, and hopes to make it easier for consumers to find such products,” said Richard Titus, executive VP, KCMA. “The KCMA’s Environmental Stewardship Program (ESP) is proud to provide cabinet manufacturers with an innovative platform that demonstrates their commitment to sustainability and sound environmental practices. ESP is audited each year by an accredited outside (third party) auditing firm in order to affirm its authenticity.”
ESP requires that all composite wood products used in cabinets comply with existing stringent California formaldehyde emission regulations, which are the lowest in the world. The program goes beyond other, more publicized environmental programs, by taking a holistic approach to “green” cabinet certification, ensuring industry compliance with the highest standards by requiring third-party verification for most of its criteria.
The KCMA says the new logo will help increase awareness of the ESP program and its environmental benefits, as well as facilitate brand recognition among customers.