Moulding & Millwork rebrands as Metrie
In its 88th year of business, Moulding & Millwork – which describes itself as the largest manufacturer of interior finishings in North America – is changing its name to Metrie.
The launch of the new name coincides with the debut of five all-encompassing design Collections of coordinated interior trim and doors, according to the Vancouver, B.C.-based company.
“Our new Collections present a completely new way of thinking about, shopping for and selecting interior finishings,” says Gregory Stoner, CEO of Metrie. “Until now, consumers were required to wade through bins of moulding and racks of doors to find the right products for their home. Selecting the right dimensions of moulding that fit together, in designs that work with and enhance your current decorating style is next to impossible. Metrie has taken the guesswork out of the process by introducing our new, professionally designed Collections.”
In addition to coordinated moulding elements of crown, baseboard, casing and more, each Collection offers solid core and glass interior doors especially designed to complement the mouldings for a cohesive, harmonized look in the home.
Each Collection offers the consumer a pre-selection of all the moulding elements needed in a home, including crowns, casings, baseboards and rosettes, as well as a range of solid, premium interior doors. They are: Metrie French Curves Collection; Metrie True Craft Collection; Metrie Very Square Collection; Metrie Fashion Forward Collection; and Metrie Pretty Simple Collection.
All mouldings within a single Collection are sized to fit together in the right proportions. Interior doors in the Collection coordinate with their mouldings making it easy for homeowners to achieve an aesthetic flow throughout the home and a result worthy of professional design standards.
“For the homeowner, the selection process is simple,” says Alexandra Marshall, Metrie’s VP of marketing. “Consumers select their preferred Collection style, choose the mouldings they desire, and select from solid core or glass doors – especially designed for that Collection’s décor style. Painting or staining is left to the homeowner to decide, but we’ll be providing a wealth of inspiration and ideas through our new website and social media platforms.”
Metrie operates 26 distribution centers in the U.S. and Canada.