New market for coatings developer: Shoes

Huntsville, Ala.-based Line-X Protective Coatings, a developer and provider of high-performance protective coatings is a strategic partner in the launch of a new water shoe from Under Armour called the Water Spider.

The shoe has a tough Line-X-coated mesh that’s waterproof and color stable, according to the company.

“Line-X is continually looking for new and innovative ways to use our protective coatings products, and when Under Armour approached us for this partnership, we knew it would be a good fit,” said Kevin Heronimus, CEO of Line-X Protective Coatings. “Our research and development team of engineers and chemists are extremely talented and were able to design a product specifically for the Under Armour Water Spider."