Newell Rubbermaid opens Design Center in Michigan

Newell Rubbermaid opened a 40,000-sq.-ft. Design Center in Kalamazoo, Michigan, a move it says will boost its numerous brands.

"The opening of our new Design Center represents another step forward in our ambition to become a design- and innovation-led company," said CEO and president Michael Polk. "Our pipeline of new products is strengthening, and with the Design Center now operational, we will further the development of new ideas that distinguish our brands in the marketplace. Newell's new Design Center is a great example of our Growth Game Plan in action."

The facility is made up of a large, open studio space where designers can easily collaborate, as well as immersion labs for each of the company's business segments, where design and marketing teams can evaluate and conceptualize product prototypes. An on-site model shop provides space to build, test and paint new designs, and a usability lab will enable the newly created usability team to interact with consumers and end-users to create better product experiences. A professional photography studio rounds out the lineup of amenities.

"We have conversations with millions of consumers through our products every day, and through great design and innovation we will elevate these conversations to a new level," said Chuck Jones, Newell Rubbermaid's chief design and research & development officer. "Our new Design Center brings together all the disciplines in design and innovation under one roof to collaborate across our entire portfolio of great brands."

In its finished state and at full capacity, the facility will host approximately 100 professionals.