Orchard Supply appoints new chief marketing officer

Orchard Supply Hardware (OSH), the San Jose, Calif.-based home and garden retailer with 85 locations throughout California, appointed Thomas Carey as chief marketing officer, effective July 23.

Carey will focus on driving customer satisfaction, target marketing and managing print and broadcast advertising, the company said.

“Carey will enable us to get closer to our customers,” said OSH president and CEO Rob Lynch. “His vision and breadth of knowledge in consumer segmentation and relationship management will enhance customer loyalty, building on the solid reputation that OSH has earned for excellence over the past 76 years.”

Carey has more than 12 years of senior marketing and advertising experience with both apparel and home improvement retailers. Most recently, he served as senior vp-marketing with West Marine, of Watsonville, Calif. Prior to that, he held various positions at Goody’s Family Clothing, Sunglass Hut International, Bloomingdale’s and Builders Square. Carey also spent 12 years of his early career with various marketing and advertising agencies, including Ogilvy & Mather, N.W. Ayer Advertising and Young & Rubicam Advertising.

“His deep experience with print and broadcast advertising and multichannel marketing, including Internet, will also help raise OSH’s profile among its target audience,” Lynch said.