PRO Group embraces QR codes

Denver-based PRO Group said it is helping its affiliated stores through the use of QR (quick-response) codes.

By using QR (quick-response) codes, PRO-affiliated stores can let consumers tap bargains and information by tapping their smartphones; links reveal coupons for goods and demonstration videos for do-it-yourself projects.

PRO said it also helps retailers build their Internet presence by distributing monthly bargain-of-the-month and circular graphics in formats suitable for store websites and Facebook. 

PRO Group is a multidivisional international merchandising and marketing organization. Its operating units include PRO Hardware, GardenMaster, Farm Mart and Golden-Link. The company's purchasing power exceeds $3 billion through its member distributors.