Réno-Dépôt: Project guides plus electric car parking
The newest Réno-Dépôt store, the 17th in the RONA division, opened just outside Montreal in Vaudreuil-Dorion, Quebec, last month. The 102,000-sq.-ft. home center catering to contractors and DIYers is an example of Réno-Dépôt’s new-concept format.
Here’s what makes it a new-concept store:
• The company expects the building to be LEED-certified. But more interesting is the energy-responsible parking — spaces near the entrance are reserved for electric cars.
• The central aisle of the store is lined with stores-within-stores — flooring, doors and windows, kitchens and paint. Positioned first relative to the entrance is the storage boutique, described as “an emerging priority for consumers” and carrying items for the garage, kitchen, basement and closets.
• A centrally located “Project Space” — part pro desk, part genius bar — is staffed with “Project Guides” described as experienced advisers to discuss renovation projects. It’s also the place for customers to organize installation services, obtain financing and manage their project.
“This store is one of a new generation for Réno-Dépôt,” said Mario St.-Louis, RONA’s VP retail for Quebec, who described the shopping environment as “enjoyable, customer-friendly and efficient.”