RONA names head of new division

Canadian retailer RONA has named Michael Storfer, a veteran of plumbing specialist Noble Trade, to head the company’s new commercial and professional division. Storfer formerly served as president of plumbing specialist Noble Trade, which was acquired by RONA earlier this year.

In his new role, Storfer will have overall responsibility for the Noble Trade banner and building materials specialist chains Curtis Lumber, Materiaux Coupal and Dick's Lumber, as well as RONA's existing commercial and institutional sales team. Storfer also will be part of the company’s senior management committee.

RONA also announced two other appointments: Christian Proulx, a 20-year veteran of human resources management, was named senior vp-people and culture. Richard Brouillette, a longtime transportation, warehousing and distribution specialist, has been named vp-logistics.

Boucherville, Quebec-based RONA operates a network of more than 670 affiliate and corporate stores.