Scotts names new marketing officer
The Scotts Miracle-Gro Co. announced that Jim Lyski has been named executive VP and chief marketing officer.
Lyski will also be accountable for advancing the Marysville, Ohio-based company's "Consumer First" strategy specifically to maximize opportunities for sustainable brand portfolio and market share growth, along with continuing to build stronger relationships with consumers.
Prior to joining Scotts Miracle-Gro, Lyski was chief marketing officer for Nationwide Insurance in Columbus, Ohio, where he was responsible for corporate strategy, marketing, brand management, advertising and communications. He has also held senior level positions in strategy and marketing for CIGNA HealthCare Inc. and FedEx Corp.
"While Scotts Miracle-Gro's brands are market-leading in their categories and are the most recognized in the industry, I believe we still have opportunities to take them from good to great," Lyski said in a prepared statement. "I'm thrilled and proud to be part of a company like ScottsMiracle-Gro and look forward to maintaining the momentum gained from the company's 'Consumer First' mindset."
Lyski will report to Scotts Miracle-Gro President Barry Sanders.
"Jim will drive closer alignment between our marketing organization and our consumers by sharpening our focus on insights and analytics and providing increased regional marketing support," Sanders said.