Sears finds shelf space for Sheffield
Some 900 mall-based Sears locations are selling tools from the Sheffield hardware line from Mineola, N.Y.-based GreatNeck Tools. Sears has become the first retailer to sell the Sheffield brand.
The Sheffield Hardware collection, which debuted at the 2008 National Hardware Show, includes approximately 60 tools, among them scissors, chisels, planes, pliers and tape measures, ranging in price form about $4.99 to $19.99. According to Sheffield, the price points are 35 percent to 40 percent below competitors.
“Sheffield has always stood for high quality tools at competitive prices,” said Steve Maltese, vp-e-commerce and public relations. “The Sheffield name resonates with consumers and Sears recognizes that. They’ve strategically selected key items to complement their own offerings while expanding their appeal to customers.”