Sears showcases outdoor living at NYC festival
Sears and Shop Your Way will be in attendance at the Food Network New York City Wine & Food Festival, presented by Food & Wine this Oct. 18-20.
The retailer will be showcasing patio furniture, grills and entertainment with Sears designer and TV personality Ty Pennington.
"I'm all about outdoor entertaining in style," Pennington said. "So join me at the Sears lounge where you can kick back in style or try your hand at bag toss, table tennis and billiards."
Sears will be overseeing three events, including the Blue Moon Burger Bash hosted by Rachael Ray, the Jets + Chefs Ultimate Tailgate hosted by Joe Namath and Mario Batali, and Ronzoni's La Sagra Sunday Slices, hosted by Anne Burrell and Adam Richman.
"We're pleased to expand our presence at the 2013 Festival after serving as the exclusive grill and outdoor furniture provider at last year's Blue Moon Burger Bash," said James Alt, SVP and president, seasonal and outdoor living, Sears Holdings. "The energetic yet refined environment, filled with thousands of attendees and culinary influencers, is the perfect venue to display our newly-redesigned Ty Pennington Sunset Beach Collection of patio furniture, launch our 2014 line of Kenmore Elite grills and showcase recreational must-haves."
All proceeds will benefit hunger-relief programs at Food Bank For New York City and Share Our Strength's No Kid Hungry campaign.