Selection trumps expertise in shopping survey
“When it comes to holiday-related items, consumers seem willing to forego advice in favor of selection with the time-starved nature of the holiday season surely playing a role,” said Mark Delaney, director of The NPD Group’s home division. “Retailers who can meet their needs quickly, and in one stop, will win what is an extremely competitive game this year.”
Survey participants were also asked about shopping for holiday decorations for their homes, both interior and exterior. Consumers indicated the stores where they planned to, or had already made, purchases of seasonal decor. The top five, listed in alphabetical order, are: Bed Bath & Beyond, Home Depot, Lowe’s, Target and Walmart.