Simonton scores high in window satisfaction
Simonton, for the fourth consecutive year, and Window World tie for highest in J.D. Power satisfaction survey in window and patio door brands.
Simonton and Window World tie for highest in overall customer satisfaction with windows and patio doors with a score of 801 each (on a 1,000-point scale), which is 16 points higher than the next highest brand.
Simonton performs particularly well in two of the five factors: ordering and delivery; operational performance and durability. Window World (in a tie with Simonton) ranks highest in the study for the first time and performs particularly well in the price paid for products and services received and warranty factors.
"Simonton and Window World are great examples of how companies deliver an outstanding customer experience despite varying sales and delivery methods," said Christina Cooley, director of the home improvement practice at Westlake Village, Calif.-based J.D Power. "What customers care most about are having an easy, convenient and reliable ordering, delivery and installation process, and feeling confident that the windows they purchased will meet their needs in the long term. Both Simonton and Window World have been able to deliver on their brand promises through their own differentiated strengths.”
The J.D. Power & Associates 2013 Windows and Patio Doors Satisfaction Study released Wednesday ranks the top brands thus:
- Simonton, 801
- WindowWorld, 801
- Thermaster by Pella, 785
- Champion, 778
- Pella, 778
- Andersen, 777
- Milgard, 773
- Renewal by Andersen, 771
- Jeld-Wen, 755
- Marvin, 752
- American Craftsman, 750
Now in its seventh year, the study measures satisfaction among customers who purchased new windows or patio doors based on performance in five factors: ordering and delivery; operational performance and durability; appearance and design features; price paid for products and services received; and warranty.
“With overall satisfaction remaining stable, we’re seeing more competition among the leaders who have an opportunity to differentiate themselves to drive consideration, conversion to purchase and then use their delighted customers as advocates for their brand to continue to capture more share,” said Cooley. “Brands that promote value, quality products and an efficient process with outstanding customer service have the perfect combination to further differentiate themselves from their competitors.”