Survey of pros shows big-box prominence
According to a quarterly survey of tens of thousands of home improvement professionals, more than 60% of pros shop at big boxes.
The survey, the TraQline PRO report from The Stevenson Co., also found pros -- including general contractors, painters, plumbers and landscapers -- are motivated by competitive prices when buying home improvement materials.
The TraQline PRO findings include:
• Competitive prices drive the majority (40%) of home improvement professionals’ buying habits, while 33% are influenced by product quality;
• Only 7% of home improvement professionals shop online, with the majority visiting the Web to compare prices, conduct basic product research and compare product features;
• Fourteen percent of landscapers choose Stihl outdoor products; and
• Among general contractors, DeWalt remains the No. 1 brand in portable power tools with 29% market share.
“Big-box retailers fare well among home improvement professionals, w