Thinking outside the house

Siding and roofing were the areas that saw the biggest year-over-year percentage gains in planned home improvement activity, according to the latest tally from the Home Improvement Research Institute (HIRI). 


The most common planned project? Lawns, with a 14% incidence rate, and landscaping/fencing, with a 12.1% rate.


These gainers give a clear indication that the consumer’s home improvement thoughts are gravitating toward the outdoors and the home exterior.


The data come from the latest HIRI consumer sentiment tracking survey for the month of July and covers plans for the next three months.


The monthly survey relies on input from roughly 13,000 respondents and measures planning in 29 different project areas around the home. 


HIRI is the home improvement industry’s leading source for original research. It is an independent, not-for-profit membership organization comprised of more than 80 forward-thinking companies.


HIRI’s 30th Anniversary Convention will take place Oct. 19 to 20 in Chicago. Visit www.HIRI.org for details.