Trex enters outdoor furniture market
Winchester, Va.-based Trex announced it has entered into a licensing agreement with Syracuse, Ind.-based Poly-Wood Inc., to develop and market outdoor living furniture.
The new Trex Outdoor Furniture collection will feature 26 exclusive designs across four different product lines including Adirondack chairs, ottomans, settees, sofas and chaise lounges, as well as coffee tables, side tables and dining sets, the company said. Each piece will be available in six distinctive colors -- such as Vintage Lantern, Tree House, Classic White and Charcoal Black -- that may be mixed and matched with Trex Transcend decking and railing for a completely customized outdoor living space.
“This partnership is a significant potential growth driver for Trex, as it will strategically expand our brand presence in the outdoor living arena and position us to drive consumer awareness and acceptance of the emerging high-performance outdoor furniture segment,” said Ronald Kaplan, chairman, president and CEO of Trex. “With this launch, we’ll not only offer additional profitable product options to our existing professional partners, but we'll also have the opportunity to enter new distribution channels and retail locations."
Just like Trex decking, the new furniture line is promoted as a product that won't rot, splinter or crack, and -- unlike wood furniture -- doesn't require staining, sealing, painting or refinishing. It also includes a five-year residential warranty.