UGL goes green

United Gilsonite Laboratories (UGL) is ramping up its partnership with International Specialty Products (ISP), a leading provider of specialty chemicals, in an effort to offer quality “green” waterproofing products to the American consumer.

UGL’s latest generation of Drylok product—called Drylok Extreme Masonry Waterproofer—is a latex-base, low-odor, VOC-compliant formula that uses ISP’s Fungitrol 720. This fungicide, part of ISP’s Clean-Guard umbrella of environmentally safe products, is said to prevent mold and mildew under extreme conditions.

“Our number one goal is to make a top quality product for the consumer and professional markets,” said Tom White, president of Scranton, Pa.-based UGL, a privately held company whose earning are estimated to be between $50 million and $100 million annually. “When we went to Drylok Extreme, we wanted to make sure we put the right product in to retard mildew growth while protecting people as much as possible. When ISP told us about this product, a light bulb went off.”

The Drylok Extreme line, first introduced in January, is available at Lowe’s and is currently being rolled out to the hardware co-ops, UGL reports.

Ray Fahmy, ISP’s manager, North American marketing, biocides, said Fungitrol 720 is the only “zero VOC-carrier” on the market. He also said that UGL is currently evaluating ISP’s latest generation of Cleanguard product—Fungitrol 920—a solvent-free water-based fungicide that he says will even better protect consumers waterproofing their basements.

“There’s a tremendous movement toward green products, and we’ve been trying to do our part to provide the right additives,” said Fahmy, whose company is headquartered in Wayne, N.J.

UGL introduced its first masonry waterproofing line in 1953 and has become a leader in this market, which the company says generates more than $250 million in sales in the United States annually. According to Joe McGraw, UGL’s director of marketing and advertising, his company has about a 60 percent share of the DIY portion of that market.

White admits UGL has been treading slowly in the area of green products. “One of our big concerns is, is the pill worse than the disease,” he said. “What happens if a product is green today, and we find out something different tomorrow? With our reputation for quality, we couldn’t rush into anything.”