Valspar adds twist to satisfaction guarantee
Valspar Paint has announced a replacement guarantee for Lowe’s customers who buy a gallon of paint and are simply dissatisfied with the color. From now until Oct. 8, 2012, Valspar is offering a free replacement color to anyone who does not “absolutely love” their first color choice. The Love Your Color Guarantee applies only to purchases of Valspar Signature Colors Interior Paint at Lowe's, and will be issued through a rebate for up to two gallons of a replacement Valspar paint color.
"Choosing the right paint color can be an emotional journey for many people, and Valspar is continuing to offer new ways to make that experience easier," said Paula Shikany, director of marketing, Valspar. "With the Love Your Color Guarantee, we hope to take some of the apprehension out of the color selection process and give consumers the peace of mind they need to find a color they will love."
To introduce the Love Your Color Guarantee program, Valspar will launch a multi-platform, integrated marketing campaign. New television spots will premiere on April 11 and will be supported by advertisements featured in national print home, lifestyle and entertainment publications including House Beautiful, in addition to daily print newspapers including USA Today. Digital and banner advertisements, as well as signage will also be included in Lowe's stores nationwide.