Walmart offers free shipping for online holiday purchases
“It’s the most competitive offer out there, and we’re pretty excited about it,” Steve Nave, senior VP and general manager of Walmart.com, told the newspaper. Many of the SKUs chosen for free shipping are electronics and toys, and Nave said an important consideration was whether the item might become a gift.
“We looked at the areas we felt were going to be popular in gift-giving this holiday, and went from there,” he said.
Walmart said it will not raise prices to offset shipping and will not press shippers, like UPS and FedEx, to absorb the costs.